Yaymaker (Paint Nite)
Rollout of rebrand
For this client, I assisted with a total rebrand from Paint Nite to Yaymaker. This included partnering with copywriters, directors, and photographers to execute various integrated campaigns, social media content, brand books, e-mail campaigns, promotional collateral, and toolkits. We also were involved in the coordination of several photoshoots showcasing Yaymaker-branded swag. Below are a few of the products I developed following newly developed brand guidelines to be included in this photoshoot and other company initiatives.
Often I was working on documents such as one-pagers and training manuals for new event hosts just starting out. Below is a system of one-pagers summarizing each of the events offered by Yaymaker/Paint Nite.
