Chaos Crewing Co.

Brand development

Chaos Crewing Co. is on a mission to propel the sport of ultra running by fostering an all-encompassing network of running crews. They strive to enhance crew dynamics, forge meaningful connections between athletes and exceptional crew support, and inspire through the power of shared crew stories. Through unwavering dedication, they aim to elevate the ultra running experience and empower athletes to surpass their goals.

www.chaoscrewing.com
@ChaosCrewingCo

This brand identity is designed to evoke the imperfect, gritty, and fast-paced spirit of ultra running. Nothing is perfect, there are always glitches in the plan, but that is the beauty of the sport. This company focuses on telling the stories of the crews who persevere by navigating the turmoil and managing the chaos.

Utilizing Squarespace as a starting point, I built out www.chaoscrewing.com including an online shop, meet the team, and event-specific pages. I’m responsible for website maintenance and management.

I also manage the Chaos Crewing social media accounts, utilizing an intentional mix of graphics, highly-edited photos and textures. For event announcements, a common type of post for Chaos, I have developed a system that includes an elevation chart of the race advertised, as well as a “See you there” sidebar including a location icon.